It has long been accepted that search engine optimization (SEO for brevity) is an integral part of any successful online marketing campaign. After all, with digital marketing on the rise, it is inevitable for a significant chunk of your prospective customers to be lurking online and on search engines looking for appropriate answers to their queries. In this regard, it would make sense for companies and business whether big or small to partner up with any digital marketing agency in the Philippines.
However, while a digital marketing agency can take care of the advanced SEO strategies and techniques for you, it pays to have an awareness of the basic things you need to know in regards to search engine optimization. While no one is expecting you to have a deep understanding about it, a decent technical understanding would be recommended. Assuming that you already know what SEO does and why your company needs it, here are the things that would help you identify what you need to optimize your website. Consequently, the things below are also the things that search engines are looking for:
The more relevant results are to a searcher’s query, the better. It is the job of search engines to at least provide the most relevant results whether it is a pretty straightforward question such as the location of the Great Wall to more complex queries such as best shopping malls near you and the like. While the results provided would all boil down to the internal algorithms to which we would never be privy to, know that there are factors that you could take advantage of to leverage these results all of which are based on relevancy. With this in mind, try to refine your website in such a way that it would be relevant to a searcher’s query.
It pays to consistent publish informative articles that make for a compelling read. Furthermore, publishing videos and other types of media on your website is one way to ensure you stay relevant and generate more traffic. However, keep in mind that you should never write and publish for the sake of writing and publishing. Remember that you should write for humans rather than search engines. With this in mind, avoid stuffing your content with too many keywords and focus on the needs of your visitor.
All of your efforts in fashioning and developing a website would be all for naught if you do not make it easily navigable for visitors and your users. In this regard, providing the best possible user experience should be a paramount consideration in your strategy. Apart from having a website that is easy to navigate, make sure that it is also a searchable website with relevant internal linking and related content. Moreover, pepper each of your pages with relevant information as regards your company such as the name, address as well as how to contact you. Create a website that is not only suitable for SEO, but one that encourages your visitors to explore further as well.
With majority of the users accessing the internet through their mobile phones, you cannot really afford to refuse conforming to this phenomenon. Your website and content should not only be optimized for desktop users, but for any given device or screen size as well. Keep in mind, Google is staunch advocate for responsive design and is its preferred method of mobile optimization.
Of course, how fast your page loads plays a pivotal role in search engine optimization. Furthermore, this has increasingly been becoming a differentiator for search engines. With this considered, be sure to regularly check your site speeds and how fast it would take to load the various pages of your website.