RAVEN TOOLS Introduction:
The Raven tools were initially developed for SEO’s (and by an SEO agency) but they now function quite a few specs for other professions of online marketing so there’s Mailchimp incorporation, a Facebook or myspace web page administrator, Tweets device and PPC ad control functions. For the reasons of this evaluation we’ll keep mainly to the SEO functions. In beginning 2013 Raven eliminated the keyword and key phrase place tracking aspect of their program following stress from Search engines so in this new edition of the evaluation we’ll take a look at some of Raven’s other SEO functions.
Raven is a completely organised web app, like all the resources in this evaluation, and its greatest promoting feature is the actual quantity of integrations it provides with 3rd celebration resources to take all your strategy information together. It’s got a smooth interface nicely developing Search engines Statistics information to generate awesome looking customer efficiency reviews quickly and easily
When we first analyzed Raven truly we were thrilled by the electrical powered speed of growth as they combined out new integrations and functions regularly. This is no more the case but they are still assisting the program and creating developments to the interface and confirming choices. However we were frustrated by the choice to eliminate place tracking, something which most SEO organizations and in-house promoters still consider a significant aspect of their customer reviews.
As we described at the top, Raven Tools withdrew their place device from their toolset in beginning 2013. This was incredibly frustrating for anyone using the device mainly for its SEO functions, especially as this was the one factor which Raven did better than most other resources.
In its most latest version, along with a renovation Raven reintroduced some of its place tracking ability returning into the program. Instead of using “scraped” place tracking information like they used to, and like the other resources we’ve regarded do, Raven is now using information offered by Search engines Web page proprietor Tools which reveals frequent positions. This is exciting and its the first device we’ve seen make use of this information so Raven definitely have to be recommended for working through the restrictions enforced to them by Search engines (who confronted to take out their API accessibility if they didn’t eliminate crawled place data). The interface they’ve developed for calculating positions using this information has some awesome functions and you can definitely use this as a information to how well or poorly your positions are executing. Agencies using Raven for customer SEO reviews will be grateful to see place tracking returning in the toolset.
The factor that allows it down at this time, and this will hopefully get better as the information enhances, is that the common place information GWT provide really isn’t very precise. If you’re operating place reviews you’re probably shateringly aware that the distinction between place 1 and place 3 can mean a large quantity of visitors and income so Google’s frequent place numbers can really only be used as a very difficult evaluate of which route your positions are shifting in.
I’d also query the feeling to make your system more based on Search engines information after Search engines have confronted your company structure by pushing you to eliminate crawled information. That said, if the precision of information enhances, Raven could really be at an benefits here because cotton wool swab place information is a large cost and task for other device designers.
Raven resources also features a highly effective weblink control service and the pro consideration allows you handle up to 50,000 weblink leads. Raven also has a program for including hyperlinks to the weblink administrator using a Firefox Chrome expansion you hit the ‘add link’ key and a pop-up reveals just like the BuzzStream program. A observe on this since we initially analyzed the device, Raven have stopped assistance for their Firefox plugin. This may be personal choice but I found the firefox plugin far more sensitive than the Firefox comparative. The Firefox bar doesn’t seem to play awesome with other well-known Firefox additions like SEOmoz’ Mozbar and it doesn’t fill until the site is completely packed charging useful a few moments when exploring weblink leads. You can still obtain the firefox plugin, although it doesn’t seem to perform effectively with my newest edition of Firefox.
Raven also included a get in touch with locater just like Buzzstream’s although we haven’t had much achievements with this – the device requires up to a moment to run as it tests the site for get in touch with information and in most situations it doesn’t come back particularly useful outcomes. In almost all situations you’re better off just looking for get in touch with information personally on the site whatever device you’re using in my view.
Both Raven and BuzzStream will also observe your current hyperlinks and aware you if they’re modified later on for example if they get eliminated or the webmaster contributes the ‘nofollow’ tag to them, decreasing their SEO value. BuzzStream will also tell you if the number of outgoing hyperlinks on the site has hopped up, another indication that the hyperlinks top quality may be decreased.
Raven provides a weblink confirming component which will be useful for organizations operating link-building strategies for customers and requiring to evaluation on per month link-building action. There are also some developed in weblink analysis resources operated by Spectacular SEO. These are going to be a useful inclusion to small companies and DIY SEO’s who don’t want to pay for extra subscribers on more innovative weblink analysis resources.
I’ve long been a believer that there’s areas of the SEO procedure which just can’t be effectively computerized. You really need an SEO professional to identify on-site marketing problems and get the most out of your site because while there’s assessments you can run and factors you can do instantly, no device will ever be able to identify all the factors a individual can.
None the less I’m all for anything which simplifies the procedure. Raven has a number of resources to help with on-site SEO. The Quality Analyzer & style analyzer resources quality your site out of 100 on primary SEO things use of going labels, inline designs and web page obtain times. Some of the suggestions here are pretty minor and are more likely to mix up beginner customers than actually do them any excellent, for example reorientating your going labels is unlikely to help you with SEO in all truth.
This is really only damaging the outer lining area of on-site marketing though and if you’re serious about enhancing your webpages you need to be looking at this in more information. As you can get the same reviews for free, elsewhere this can’t really be regarded a function of the raven program.
A far more innovative function of Raven’s on-site providing is their Site Auditor device which like Moz Statistics and Analytics SEO crawls your site in the same way Search engines would and looks for prospective problems with your structure, damaged hyperlinks or other mistakes.
Raven’s Site Auditor device crawls your whole website for errors
This does add some extra value over Search engines Web page proprietor Tools spider reviews as it reveals information on microformats being used on your webpages, damaged pictures and any webpages that are losing GA tracking rule. As with other areas of the Raven program its also awesome to have this information all under one ceiling and be able to consist of it in Raven’s customer evaluation designer – which is still by far and away the best confirming device for those using the device for customer perform.
When we first analyzed Raven they had a primary program beginning from $19/ 30 days, now the lowest program is the $99/ 30 days ‘Pro’ subscription- for greater quantity customers the organization consideration gives you more search phrases, customers and weblink tracking. For full white labelling you can add $50 to the organization fee and have the resources organised at yourdomain.com rather than [subdomain].raventools.com. (See plans). The $50 per month fee for using your own sector seems a bit needless to me as it only includes creating CNAME history but I think organizations will be willing to pay this to successfully pass the resources off as their own growth rather than customers figuring out about Raven.
For me Raven Tools* is still the best all body when it comes to SEO resources at this time. The functions protected in this evaluation are only damaging the outer lining area of what they provide and having your Search engines Statistics, Rankings and weblink information in the same program reveals up plenty of opportunities for brilliant information adjustment and confirming, which I think we still haven’t seen the best of. I said last year that I get the feeling that Raven have probably forced too hard to get a lot of integrations into the toolset, Wordtracker, Facebook or myspace, Tweets, Public discuss, Statistics, SEM hurry, Mailchimp, Google adwords etc and I still experience like this toolset is becoming broader when it should be getting further but the people there obviously know what they’re doing and from what I comprehend company must be excellent right now. I’d still like to see more of a concentrate on the device assisting SEO’s with on-site projects, just like the SEOmoz web app or Analytics SEO as I experience this is a far more pushing problem and larger chance of most online promoters than having extra integrations with 3rd celebration resources.