It is estimated that by 2021, a whopping 82% of all internet traffic will be made up of video consumption. Despite this, the ecommerce sector has been slow to adopt a more video-centric approach. Product videos offer online retailers a chance to get ahead of the competition while also appealing to their target market.
Offeringe-retailers a creative way to demonstrate their products, product videos also allow customers to view products in action. Customers prefer this more visual approach, with 71% believing that video explains products better thanwritten descriptions. What’s more, these videos help to build trust in customers with 52% saying that they feel more confident in their purchases when shopping with video content.
It’s clear that with product videos, online retailers are on to a winner. The figures back this up with an average order value (AOV) increase of69% for sites with product page videos. In addition to this conversion rate boost, the use of product videos has also been linked to an increase of page views per session as well as longer website visits.
Depending on the needs of their unique business, e-retailers can try out a diverse range of options. There are many different types of product videos to choose from, including (but not limited to): product demos, customer testimonials, tutorials, user generated content and product comparisons.
If you work as part of an ecommerce business, and are interested in learning more about product videos why not take a look at the below infographic from One Productions. This infographic outlines the benefits of product videos for online retailers and also offers ten top tips that will guide you through the process of making a product video.